Mute, but Make it Viral: How Subtitles Turn Silent Scrollers into Fans
Ever find yourself on TikTok at 2 AM, phone volume off, scrolling through video after video—yet still laughing, learning, or lingering just a little longer? You’re not alone. Over 85% of social media videos are watched on mute. Whether it’s a sleepy subway rider or someone pretending not to be on their phone in a…
